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Content Marketing
Social media and mobile first are terms that have been used in the digital marketing world for awhile. Recently, a new catch phrase started coming out of marketing experts’ mouths - content marketing....
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Customer Experience in eCommerce part 1
Imagine for a moment that you have just started your adventure with a new sport, like windsurfing. The first thing you need to do is to set yourself up and buy new windsurfing gear. So, you go to a big...
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Customer Experience in eCommerce part 2
Mobile Commerce As we headed into the era of mobile devices like smartphones and tablets, the internet became available not only from your living room or your office — but from anywhere. Now, wide...
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Turn Interaction into Transaction part 1
How Do You Turn Visitor Interactions into Sales Transactions? Bragging about all of the visitors your website gets doesn’t mean a whole lot. Yes, it’s nice to have lots of traffic, but only if that...
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eCommerce Trends
The reality is that customers often take a hard-to-predict, circuitous route to purchasing from you. Today’s empowered customer can chose their own shopping terms, times and locations when they want to...
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Personalisation — The Key to Your eCommerce Success
Take a look at the recent data, and you’ll see that personalisation plays a huge role in the business-customer relationship. In fact, the more personal you make things for your shoppers, the more...
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Improved Pop up Windows in RonweCXM. Enjoy Responsibly!
Showing relevant offering in flashy popup is an important way of building customer engagement on any site, especially in eCommerce store. We took into account suggestions that we received from RonweCXM...
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What happened in eCommerce – summary of 2014
As we approaching 2015 we decided to write a short summary of major events and facts that had an impact on eCommerce industry in 2014 and will continue to influence it through 2015 1. Magento in top...
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Customers tell you what they want. Are you listening?
Today I decided to write about what we are working on in Ronwe at the moment. I divided the article into three simple sections: What, Why and Benefits (for all those using Magento) We all experience...
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